Meet Justin L. Smith - Regional Vice President at Midland National

“For me, the magic really happens when I’m able to work with the financial professional one-on-one. I’m able to provide direct access to the financial professionals in the field on a daily basis, sitting kneecap to kneecap with them with the goal being able to identify new opportunities, which can generate new revenue.”
Justin Smith has depth and breadth of experience in the financial industry working with a wide range of carriers, products and financial professionals throughout the United States. Justin has the ability to deliver a tailored approach to the financial professionals he supports by helping to uncovering new revenue generating opportunities. Justin begins by understanding your current practice profile and where you want your practice to go, so he can effectively partner with you to help achieve your service offering and desired revenue goals.
“I focus on three things – recruiting, developing and retaining strong relationships with the Personal Producing General Agents (PPGAs) and financial professionals to help them grow their practice. I am able to do this by providing in-depth product training, effective concept positioning, proven marketing techniques and assistance with any complex underwriting challenges. I want the financial professionals to view me as a partner and an extension of their practice.”

About Justin

Justin serves as Regional Vice President for Midland National, partnering with financial professionals in the Greater Atlanta Area and the northern state of Georgia to help increase their life insurance business revenue.

Justin attributes his success to his one-on-one approach. He mines each of his producers’ books of business to maximize overlooked opportunities. In addition, he conducts an annual kickoff meeting and monthly “Lunch and Learns” with emphasis on product and concept training, case design and risk management best practices. Partnering with Justin is one way to help financial professionals develop and grow their business using Midland National’s life insurance portfolio.


Justin has a background of 10 years in the insurance industry. He partners with agents providing support through a wide range of carriers and products. Justin served as Business Development Specialist for 3-Mentors, Field Marketing Sales Director for Ameritas, and Director of Field Marketing and Sales for GamePlan Financial Marketing, LLC.

Education & Certification

Justin graduated from the University of North Georgia with his Bachelor of Science degree where he was a member of the Sigma Chi Fraternity. Justin holds a Series 6 license from FINRA since August 2013.


Justin lives in Canton with his wife, Jennifer, and their two boys, ages 7 and 3. Faith, family and sports are the main focus in Justin’s personal life. He loves spending a lot of time with his family, combining those passions whenever possible.